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Nigeria Ranks Fifth Globally for Time Spent on Social Media, Averaging 3 Hours Daily

Written by Jerry Alomatu on November 4, 2024

News Views: 625

Nigeria ranks among the most engaged social media users globally, placing fifth in average daily time spent on social media, as per 2024 data from Cable.co.uk and We Are Social, reported by World of Statistics.

Nigerians spend an average of 3 hours and 23 minutes on social media each day, trailing closely behind users in Kenya, South Africa, Brazil, and the Philippines.

Here’s a breakdown of the top countries by average daily social media usage:

1. Kenya – 3 hours, 43 minutes
2. South Africa – 3 hours, 37 minutes
3. Brazil – 3 hours, 34 minutes
4. Philippines – 3 hours, 33 minutes
5. Nigeria – 3 hours, 23 minutes
6. Colombia – 3 hours, 22 minutes
7. Chile – 3 hours, 11 minutes
8. Indonesia – 3 hours, 11 minutes
9. Saudi Arabia – 3 hours, 10 minutes
10. Argentina – 3 hours, 8 minutes

Other notable averages include Mexico (3:04), Malaysia (2:48), Ghana (2:43), Egypt (2:41), and Thailand (2:30). In Europe, countries like Portugal (2:23), Romania (2:20), and Italy (2:17) show comparatively lower usage, highlighting a regional variation in social media engagement.