Apple Unveils iPhone 16 with Advanced AI Features, Enhanced Camera Control, and More
Written by Deborah Oyinloye on September 9, 2024
Earlier today, Monday, 9th September 2024, Apple introduced its latest lineup of products at the highly anticipated “Glowtime” event in Cupertino. The spotlight was on the iPhone 16, which promises a host of exciting new features, especially in the realm of artificial intelligence (AI). The company is betting on these innovations to drive a fresh wave of upgrades, particularly from customers who have held onto older devices for several years.

Apple Event page displayed on a phone screen and Apple Event page displayed on a laptop screen are seen in this illustration photo taken in Krakow, Poland on September 9, 2024. New iPhone 16 is set to be presented during the event. (Photo by Jakub Porzycki/NurPhoto via Getty Images)
AI-Powered iPhone 16
The iPhone 16, starting at $799, boasts groundbreaking AI capabilities that enable users to generate text and images through simple, natural-language prompts. This next-gen AI integration is designed to make the phone a hub of creativity and productivity. One of the standout features is the dedicated camera control button, which allows users to snap photos and access “visual intelligence” by identifying landmarks, dog breeds, restaurant details, and more.
Siri has also received an upgrade, pulling information from user text messages to make personalized recommendations and facilitate smoother communication.
The iPhone 16 comes in new colors—white, black, teal, ultramarine, and pink—and is available in two sizes: 6.1 inches for the standard model and 6.7 inches for the iPhone 16 Plus. Both models are equipped with a faster processor, offering 40% more GPU power and a stronger ceramic-glass screen for enhanced durability.
iPhone 16 Pro
Apple also introduced the iPhone 16 Pro, starting at $999, with more advanced AI features and a larger display. The Pro models come with screens that are 0.2 inches bigger than their predecessors, measuring 6.3 inches and 6.9 inches, respectively, for the Pro and Pro Max. The Pro line features a 4K video recording option with slow-motion capabilities, spatial audio enhancements, and extended battery life.
AirPods 4 and Apple Watch 10
In addition to the iPhone, Apple announced the AirPods 4, touted as the “most comfortable” AirPods yet. The new design offers a better fit, active noise cancellation, and a transparency mode, starting at $129. A more advanced version with noise cancellation is priced at $179.

CUPERTINO, CALIFORNIA – SEPTEMBER 09: The new Apple Watch series 10 is displayed during an Apple special event at Apple headquarters on September 09, 2024 in Cupertino, California. Apple held an event to showcase the new iPhone 16, Airpods and Apple Watch models. (Photo by Justin Sullivan/Getty Images)
The event also saw the debut of the Apple Watch Series 10, Apple’s thinnest smartwatch to date, with a larger display and new health-tracking features like sleep apnea detection. The Apple Watch 10 starts at $399 and will be available for pre-order starting September 20.
With these new innovations, Apple aims to inspire a new sales cycle and reaffirm its dominance in the tech market.
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